Digital Marketing

Digital marketing that connects your community

 

Digital Marketing Roadmap

Customer Journey Mapping

We help you to understand your customer. From discovery to advocacy the client’s journey will assist you to make changes to improve the user experience and interaction. How we acquire, convert, and retain customers will be discovered through the various digital marketing research methods we use. Tracking the customer’s journey from first touchpoints, social channels, and website interest such as page views, clicks and interactions help us to create a more streamlined experience that improves user engagement, conversion, and retention.

 

SEO

SEO (Site Engine Optimization)  is how we increase the quality and quantity of relevant website users. It is used as part of our long-term digital marketing strategy. Using advanced tools such as Moz, Href, google analytics, and Google AdWords to name a few, we target relevant keywords that apply to your audience. SEO is a great way in driving qualified organic traffic. We only use “white hat” SEO techniques to ensure we abide by Google standards. By being relevant a truthful to what your product or services are offering is the best approach to SEO. SEO does take time, hence why we use it as a long-term strategy but eventually you reap the rewards of qualified organic traffic.

 

Social Media & Google

Our digital marketing program outlines powerful automated media schedules that trigger at the right time to the right audience with the right message to fulfill a customers need. Social channels are selected for their relevancy and can be integrated with your website and email marketing platforms. Social media is used for short-term wins. As we market within the social media ecosystems we play by their rules. We look at three areas of customer acquisition: paid, owned, and earned.

  • Paid – Dark Posts, page boosts to name a few
  • Owned – Space you own (Your Social media page)
  • Earned- Customer advocacy, referrals, likes, shares

 

 Content Curation

Content is optimized to highlight the most important elements such as headers, images, video, animation effects. Content curation includes digital marketing and keyword research which helps find the correct keywords to use in meta tags, alt-tags, author tags, robots meta-tagging, and more helping us to boost organic traffic and page ranking. Content needs to be researched correctly in order to attract a relevant audience. By optimizing your content not only with the correct wording but the correct word count you not only attract relevant customers you keep Google crawlers/spiders/robots happy. All these elements are used differently depending on your distribution channel and wherein the website you place it on.

 

Campaign Management

Monitoring metrics, analytics, and trends assist us to give detailed reporting on customer profiles. It helps us to re-align our marketing effort to target the relevant audience with the right message and product or service. By analyzing the data we are able to streamline ads, reduce costs and increase conversions.

Digital Marketing Roadmap

Customer Journey Mapping

We help you to understand your customer. From discovery to advocacy the client’s journey will assist you to make changes to improve the user experience and interaction. How we acquire, convert, and retain customers will be discovered through the various digital marketing research methods we use. Tracking the customer’s journey from first touchpoints, social channels, and website interest such as page views, clicks and interactions help us to create a more streamlined experience that improves user experience, conversion, and retention.

 

SEO

SEO (Site Engine Optimization) is how we increase the quality and quantity of relevant website users. It is used as part of our long-term strategy. Using advanced tools such as Moz, Href, google analytics, and Google Adwords to name a few, we target relevant keywords that apply to your audience. SEO is a great way in driving qualified organic traffic. We only use “white hat” SEO techniques to ensure we abide by Google standards. By being relevant a truthful to what your product or services are offering is the best approach to SEO. SEO does take time, hence why we use it as a long-term strategy but eventually you reap the rewards of qualified organic traffic.

 

Social Media & Google

Our digital marketing program outlines powerful automated media schedules that trigger at the right time to the right audience with the right message. Social channels are selected for their relevancy and can be integrated with your website and email marketing platforms. Social media is used for short-term wins. As we market within the social media ecosystems we play by their rules. We look at three areas of customer acquisition, paid, owned, and earned.

  • Paid – Dark Posts, page boosts to name a few
  • Owned – Space you own (Your Social media page)
  • Earned- Customer advocacy, referrals, likes, shares

 

Content Curation

Content is optimized to highlight the most important elements such as headers, images, video, animation effects. Content curation includes digital marketing and keyword research which helps find the correct keywords to use in meta tags, alt-tags, author tags, robots meta-tagging, and more helping us to boost organic traffic and page ranking. Content needs to be researched correctly in order to attract a relevant audience. By optimizing your content not only with the correct wording but the correct word count you not only attract relevant customers you keep Google crawlers/spiders/robots happy. All these elements are used differently depending on your distribution channel and wherein the website you place it on.

 

Campaign Management

Monitoring metrics, analytics, and trends assist us to give detailed reporting on customer profiles. It helps us to re-align our marketing effort to target the relevant audience with the right message and product or service. By analyzing the data we are able to streamline ads, reduce costs and increase conversions.

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%

of people leave your site if the page has not loaded in less than 2 seconds.

%

of small businesses have no call to action.

%

of users use mobile phone.

%

of users bounce (leave) from a bad UX - user experience.

%

Companies that fail at digital transformation

%

of people leave your site if the page has not loaded in less than 2 seconds.

%

of small businesses have no call to action.

%

of users use mobile phone.

%

of users bounce (leave) from a bad UX - user experience.

%

Companies that fail at digital transformation

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